Book 1 Project

Ideas to promote 13 Reasons Why:

1. Tapes

My first idea to promote the books would be to actually make tapes that have Hannah reading some of the first cassette tape.  It would start Hannah’s story a bit and at the end it could be learn my story in 13 Reasons Why. This would very creepy but it would be interesting to randomly send the cassettes to random household that have young teen readers in it. It would be similar to how Clay received the tapes. “A shoebox-sized package is propped against the front door at an angle. (Asher 5)”. It wouldn’t be in some shoebox, maybe an envelope. It would spark whoever got the tape to listen to it. Would you listen to a random tape that you got in the mail? I would have too. The tapes would also actually look like Hannah’s tapes. “Each tape has a dark blue number painted in the upper right-hand corner, possibly with nail polish (Asher 5)”. If not being able to put the tapes in random mailboxes we should be able to just hand them out, possibly try to get libraries and schools to have them and give them to students.  This idea might work it depends on the person. Some people might just throw the tapes away, but some will actually listen and be intrigued by the tapes to go read the book and find out what happen to Hannah.

2. Shirts

My second idea was to do some type of shirt to promote the book.  It would be a black shirt with a snow ball going downhill (the snowball would be white). On the back of the shirt it would have the quote:  “sometimes, a rumor… has a snowball effect (Asher 31)”.  The quote would also be in white.  This t-shirt could be sold in book stores, or given out at book promotions. Also to maybe get people to buy the shirt, some of the proceeds could go to help some sort of suicide prevention charity or foundation.  By doing that it would help a good cause and let people know a little bit more about what the book is about. This would help since T-shirts are used for marketing all the time and it will help show a good cause and what the book is talking about. The book would get some new from it since the T-shirts profits will somewhat be going to a suicide charity or foundation.  

3. Celebrity Endorsement

Celebrities seem to always want to endorse stuff all the time especially causes. Since the big thing in the book is teen suicide, I would think some of them would help promote the book. One person I had in mind specifically would be Demi Lovato. I know she has had many issues that came out in the past year. Since she is making her come back right now, it would be a good thing to add the book to her success she is having at the moment. With attention on her it could bring attention to the book. Since what Demi went through is on the same topic as the book. I think this would work well since Demi is popular at the moment with younger teen girls. Even though the book has a serious matter I think young teens would enjoy it, and maybe help them out though the message in the book.